In a time of failing magazine revenues, one category has seen huge increases in advertising: science magazines.

Some interesting stuff on both why science readers are worth spending advertising dollars on in general (they tend to be early adopters, for one thing), as well as why science magazines are may be more appealing than business magazines (the picture the latter are covering is much drearier right now).

I suspect there may be another factor, which the article doesn’t cover–science writing, at least to my subjective eye, has been steadily getting more compelling and more readable through the years.